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COVID-19 and Health Care – Empathic Access is the Path Back
Klein & Partners conducted a national study to measure changing sentiment towards Coronavirus and the pandemic’s impact on consumer emotions and health care behaviors. Hear leading health market researcher Rob Klein, Founder & CEO, discuss the findings and how health care providers can help individuals return safely and confidently for care.

Oct 21, 2020 12:00 PM in Eastern Time (US and Canada)

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Rob Klein
Founder & CEO
Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in healthcare brand management and measurement; market segmentation; communications evaluation and measurement; digital patient experience measurement; and service line development, working with hospitals and health systems for over 30 years. His focus on staying abreast with developments inside and outside of healthcare ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board. www.kleinandpartners.com